Kate Spade was founded on an identity of unique substance and style, but challenges with mass-marketing diluted the brand over time, and it was no longer recognizable to its customers. In re-discovering its ethos, we shined a light on the unique partnership of Kate Brosnahan and Andy Spade—her brilliant focus and his sky-wide big ideas, her clean lines and his plot twists.
‘Joy Colors Life’ captures Kate Spade’s expanded definition of joy as the spark found in little moments that open us up to a richer, more interesting, and vibrant life. We produced the brand’s Purpose film, taking viewers into the world of Kate Spade, where little joys add up to a richer life and employees and consumers alike stand for more than a life of style, but a style of life.
