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THE UNIVERSITY OF TEXAS AT AUSTIN - INSTITUTIONAL TV ADS

On any given day on the UT campus, you can glance upwards and know what the current temperature of the school is based on a lighting configuration. The tradition of lighting the UT Tower inspired four television spots. What follows are the agency cuts of those four films and the manifesto that started it all.

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Agency: Iris Atlanta

Executive Creative Direction: Simon Candy

Creative Direction: Lexi Corn

Art Direction: Thomas Durante

Copywriting: Becca Zavorski