THE UNIVERSITY OF TEXAS AT AUSTIN - INSTITUTIONAL TV ADS

On any given day on the UT campus, you can glance upwards and know what the current temperature of the school is based on a lighting configuration. The tradition of lighting the UT Tower inspired four television spots. What follows are the agency cuts of those four films and the manifesto that started it all.

Agency: Iris Atlanta

Executive Creative Direction: Simon Candy

Creative Direction: Lexi Corn

Art Direction: Thomas Durante

Copywriting: Becca Zavorski