THE UNIVERSITY OF TEXAS AT AUSTIN - INSTITUTIONAL TV ADS
On any given day on the UT campus, you can glance upwards and know what the current temperature of the school is based on a lighting configuration. The tradition of lighting the UT Tower inspired four television spots. What follows are the agency cuts of those four films and the manifesto that started it all.
Agency: Iris Atlanta
Executive Creative Direction: Simon Candy
Creative Direction: Lexi Corn
Art Direction: Thomas Durante
Copywriting: Becca Zavorski