Shell needed a campaign for their premium gasoline, V-Power NiTRO+. We teamed up with IndyCar and Dancing with the Stars legend, Helio Castroneves, and spent two days driving around Miami in a Camero, capturing some pretty incredible footage along the way.
With two days worth of footage, we wanted to see what it would look like if we put together a longer, alternate version based on our brilliant director's creative mind. Here's his cut:
Here's a 30 second cut used on Shell's social channels. By the time the campaign wrapped up, our content had accumulated 16+ million views.
Agency: iris Worldwide Atlanta
Client: Shell Fuels
Creative Direction: Simon Candy
Associate Creative Direction: Ginger Donel
Art Direction: Thomas Durante
Copywriting: Becca Zavorski
Director: John Turner, Punq Films
A while back, Shell needed a web redesign for SVPN+. I got to make it, and it was awesome. It has since been killed, but just look at those screen grabs!