Shell needed a campaign for their premium gasoline, V-Power NiTRO+. We teamed up with IndyCar and Dancing with the Stars legend, Helio Castroneves, and spent two days driving around Miami in a Camero, capturing some pretty incredible footage along the way. 

With two days worth of footage, we wanted to see what it would look like if we put together a longer, alternate version based on our brilliant director's creative mind. Here's his cut:

Here's a 30 second cut used on Shell's social channels. By the time the campaign wrapped up, our content had accumulated 16+ million views. 

Agency: iris Worldwide Atlanta

Client: Shell Fuels

Creative Direction: Simon Candy

Associate Creative Direction: Ginger Donel

Art Direction: Thomas Durante

Copywriting: Becca Zavorski

Director: John Turner, Punq Films


A while back, Shell needed a web redesign for SVPN+. I got to make it, and it was awesome. It has since been killed, but just look at those screen grabs!