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EVEN HOTELS - BRAND CAMPAIGN

EVEN Hotels came to us with a tricky awareness challenge: not only did their target consumer not know the brand, but also, since the definition of ‘wellness’ is pretty subjective, consumers were a bit fuzzy on what the heck a wellness hotel is. So we created a campaign featuring real EVEN Hotel guests and revolving around a simple idea: EVEN Hotels helps you keep your good thing going.

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Agency: Iris Atlanta

Executive Creative Direction: Simon Candy

Creative Direction: Lexi Corn

Art Direction: Thomas Durante

Copywriting: Becca Zavorski

Photography: Alberto Oviedo